Kloner · Blog
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2026-02-121 min read

User Research With AI Demo Clones That Feel Real

Research teams need fast artifacts that mirror the final experience. Cloned demos are perfect because they let you test emotions, trust, and wording without a functioning product.

1) Frame the study around decisions

Focus on the choice you are trying to influence (demo request, waitlist signup, feature interest). Present the clone as a working experience and ask participants to narrate what they believe will happen next.

2) Keep the clone honest

Label the prototype as a demo, not a finished product. Highlight active areas (CTA, pricing, integrations) and note where it’s a placeholder. This keeps responses grounded while still capturing reactions to your messaging and layout.

3) Capture qualitative signals

Pair sessions with short polls: “How believable is this experience?” “What would make you trust it enough to book a demo?” Use both open notes and structured ratings so you can track patterns over time.

4) Iterate and re-test quickly

Fix the top objection, rebuild the clone, and re-run the same question set. Your preview pipeline should let you deploy iterations within an hour. If you’re using the How it works preview approach, keep a named branch for each study so stakeholders can replay the narrative.

5) Combine quantitative data

Add simple analytics (heatmaps, scroll depth, CTA clicks) to the clone and export the CSV after each session. These numbers show whether the layout encourages the desired action.

Cloned demos keep research lean. When you treat them as purposeful artifacts and instrument them consistently, you learn faster than building features first.


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